MonoGuru is a fair trade verified brand that produces sleek heart shaped jewelry and accessories and provides ethical sourcing for other fashion brands.
All of its pieces are handmade by women survivors of violence. By wearing the heart, MonoGuru clients join the #MonoGuru, a worldwide movement that aims at replacing violence with love.
MonoGuru, while still being a young company, has achieved a lot. In fact, on top of being a safe resort and source of income for survivors in Tunisia, it also strives to positively influence established brands in the fashion world, supporting an ethical approach to their sourcing procedures. MonoGuru has collaborated with worldwide renowned fashion brands such as, among others, Karl Lagerfeld, Missoni and Tommy Hilfiger.
Featured by Marie Claire Italia, L’Officiel, Glamour Italia and Vogue Germany to name few, MonoGuru hearts are worn by the likes of Suzy Menkes, Sarah Burton, Angela and Rosita Missoni and Laudomia Pucci.
In 2016, MonoGuru created the Orange Heart, selected as the signatory piece for the 20th anniversary of the UN Trust Fund to End Violence against Women and worn by Nicole Kidman in support. A capsule collection of bags was developed with sketches donated by Aquazzura, Missoni, Mulberry, Pucci and Tommy Hilfiger.
MonoGuru was also selected as brand of the year by Fashion4Development, a UN initiative.
MonoGuru was born while walking through the souks and back streets of Tunis. After almost two decades of reporting on women's conditions in the Middle East and North African regions Caterina Occhio, MonoGuru’s founder, decided to take matters in her own hands. Through her reports and travels she, unsurprisingly, discovered that being a single mother in the region equals being unsuitable for work, for marriage and for society. MonoGuru was therefore born as a safe haven, training centre and work place for women otherwise deemed lost.
MonoGuru employs women, often single mothers, who have suffered violence and were ostracized from their communities. Through training MonoGuru women learn the craft of jewellery making following ancient Tunisian techniques. Therefore, while fostering their country's traditions they also secure a workplace for themselves and a future for their families.
Sparking a revolution in both the fashion and the fair trade worlds, MonoGuru has successfully combined the two and made a product that feels good on the body and soul.